Ikea, please get rid of Verdana!

To:  Ikea

Ikea was always considered one of the top global advocates for good design, through their products and catalogue designs. Their identity was minimalist, clean, using classic typefaces derived from Futura (Ikea Sans) and Century Schoolbook (Ikea Serif).

This summer, something terrible happened. The typefaces in both printed and electronic communications were replaced with Verdana, a typeface designed specifically for being legible on computer screens at small sizes. More details here: http://www.iancul.com/blog/2009/08/25/ikea-sans-replaced-by-verdana/

We, the undersigned designers, consider this to be a mutilation of Ikea's long admired design philosophy. It is sad this is happening, and it undermines Ikea's design leadership. Please bring Ikea Sans/Serif back, or get a proper typeface instead of Verdana!

Thank you Ikea, for still believing in the value of good design and for listening to us!

Sincerely,

The Undersigned

The Ikea, please get rid of Verdana! Petition to Ikea was created by and written by Marius Ursache (marius.ursache@gmail.com).  This petition is hosted here at www.PetitionOnline.com as a public service. There is no endorsement of this petition, express or implied, by Artifice, Inc. or our sponsors. For technical support please use our simple Petition Help form.