Bring Back OJ's Cereal

To:  Kellogg Company

This petition has been created by "The OJ's Preservation Society", a grassroots organization chartered to raise awareness of delicious Kellogg's "OJ's" cereal to a whole new generation of hungry cereal consumers. We believe that "OJ's" represents a high-water mark of cereal achievement, and are still mourning the 1986 discontinuation of Kellogg's "OJ's" from supermarket shelves. Breakfast, we fear, has never been the same.

Why, we can still vividly remember the "OJ's" commercials the used to air during "G.I. Joe" and "Mask". We watched with delight as Joe, the dashing OJ's Rancher, worked diligently to round up herd after herd of oranges, while singing gallantly: "OJs! (hyah!) Keep them oranges rolling!". This point deserves some further emphasis: we, the undersigned, do not remember any "Corn Pops" or "Apple Jacks" commercials from 1985, we remember "OJs". In the modern, marketing-fueled, industry of cereal production, "OJs" was a juggernaut without parallel.

We believe that Kellogg's discontinuation of "OJs" cereal was a grave underestimation of the sheer power of the potential "OJ's" marketing juggernaut, and, dare we say, was at least partially responsible for the great cereal collapse of '88. We realize that this is a bold statement, but we feel very strongly about the power of sweetened orange flavored O's with 10% real fruit juice.

We, the undersigned, respectfully request that Kellogg's seriously consider reviving the beloved "OJ's" franchise, if only to give our children a real opportunity to get excited about cereal again.

We remain great fans of all of your other fine cereal acheivements.

Sincerely,

The Undersigned

The Bring Back OJ's Cereal Petition to Kellogg Company was created by and written by Jeff Pease.  This petition is hosted here at www.PetitionOnline.com as a public service. There is no endorsement of this petition, express or implied, by Artifice, Inc. or our sponsors. For technical support please use our simple Petition Help form.

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