Eliminate TV-Like Commercials Before Movies

To:  Regal Entertainment Group, Inc.

Movies have traditionally served as an escape from the real world. The movie theater was a portal into different perspectives on the world around us, and sometimes into worlds completely different than our own, be they past, present or future. The motion picture projector no longer serves to promote the business of escapism (as is the case with theatrical trailers), but now is seen as the last resort for advertisers to truly force feed the public soft-drinks and SUVs.

The advertiser solicitation agency, ScreenVision Cinema Network states; "We have a captive audience watching your advertisement. No interruptions! The patrons sitting in the theaters are not going anywhere."

We, the "captive audience", have had enough. TV commercials belong on television, not in movies that we pay for.

Because the Regal Entertainment Group has a practical monopoly on first-run movies in many areas of the country, we consider these practices to be unfair and intolerable.

We, the undersigned, believe that the further proliferation of advertisements into venues where the viewer cannot disregard them, such as a darkened movie theater, greatly detracts from the escapism of a motion picture. We believe the forced viewing of commercials before films will prove to be unprofitable for theaters that engage in the practice, and further alienate audiences into seeking alternative means of entertainment.

We hope to urge Regal, operating the largest theater circuit in the United States, to set an example within its industry and discontinue the showing invasive, TV-like commercials from the beginnings of movies.

Thank you for your time and attention in this matter.

Sincerely,

The Undersigned

The Eliminate TV-Like Commercials Before Movies Petition to Regal Entertainment Group, Inc. was created by the Captive Motion Picture Audience of America and written by JD Thompson.  This petition is hosted here at www.PetitionOnline.com as a public service. There is no express or implied endorsement of this petition by Artifice, Inc. or our sponsors. The petition scripts are created by Mike Wheeler at Artifice, Inc.  For Technical Support please use our simple Petition Help form.

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