Visual Communication Design schools, governments and the public
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We, the undersigned, are against speculative work and presentations for the following reasons:
Spec work does not guarantee compensation for the designer or an appropriate solution for the client. It is an unprofessional practice because it takes away from a designer's time and billable projects.
The very nature of spec work virtually ensures that clients will not get well-researched or executed solutions.
Spec work does not contribute to the overall image or branding of a client because it is often sought out for one-off pieces - it actually serves to dilute the brand, which can be extremely harmful to the client.
In addition, spec work devalues the communication design profession. It reduces communication design to a commodity, rather than to a specialized service.
After you've signed the petition, visit www.no-spec.com for articles on spec work, unethical design competitions, and free pitching. Download the NO!SPEC logo and join the crusade today!