Dear Messrs, Ratan Tata, Sunil Mittal and Anil Ambani

I am one of a billion Indian citizens.
I am somewhere in the middle of that pyramid that you wish to give voice - from bottom to top - through wealth creation.
I am proud of the brands you represent that have made India proud.
I am one of the burgeoning Indian middle-class that share your aspirations of mutating India from indolent elephant to thundering tiger.
It ends there...
I have hitherto been accused of being indifferent and apathetic, simply because I am overawed and felt overwhelmed in a system replete with Goliaths.
But when I saw you embrace the fascist mastermind of state sponsored genocide as a future Prime Minister and endorse the Modi-fication of India, it was disappointingly apparent that the brands that aspire to make India rich shall continue to languish in ethical poverty.
While I am filled with revulsion at your endorsement of Narendra Modi, I must respect your right to do so as a fellow citizen.
In writing this petition I am a mere David amongst the mightiest corporate Goliaths but I feel empowered to address your collective amnesia - through recollection of the Gujarat pogrom of 2002 - by the true Goliath among Gujaratis in particular and Indians in general - Mohandas Gandhi.
All those who sign this petition will switch off their Tata Indicomm, Airtel and Reliance cellular phone and broadband connections from midnight on January 30th 2009.
It is eminently possible that I might be the one voice in a billion who will observe the 61st death anniversary of Mahatma Gandhi on as Cellular Silence Day.
Then again, there might be close to a billion who could join me on January 30th, 2009 expressing their solidarity and silently insisting that the captains of India Inc adopt an ethical, compassionate path to wealth creation rather than the single-minded pursuit of the bottom-line.

We shall know that by the end of 30th January, 2009