Sportsmen Respond to New Jeep Ad
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DaimlerChrysler
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sportsmen offended by new Jeep ad -
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We, the undersigned, hereby wish to express our displeasure with the new advertisement for Jeep, a subsidary of DaimlerChrysler.
In the Commercial, titled Deer Hunter, a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.
We feel this ad portrays America's sportsmen in a negative light.It seems to portray hunters as "bad guys" and people who "save" the animals are the protagonists. The simple fact is that the approximately 40 million sportsmen of America are the leading force in conservation today. The millions of dollars raised through license fees are considered vital funding for many state programs including, but not limited to, the purchase and upkeep of habitat, wildlife research and many educational programs for the general public. In other words, the reason conservation flourishes is because of the sportsmen of america.
We hereby request that the ad be pulled from television. Furthermore, DaimlerChrysler should release a statement apologizing for the ad and acknowledging the positive role sportsmen play in conservation of wildlife.
In the Commercial, titled Deer Hunter, a Jeep is driven through a wooded area with two deer tied to the top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the deer. The Jeep then drives to an area marked with a "NO HUNTING" sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.
We feel this ad portrays America's sportsmen in a negative light.It seems to portray hunters as "bad guys" and people who "save" the animals are the protagonists. The simple fact is that the approximately 40 million sportsmen of America are the leading force in conservation today. The millions of dollars raised through license fees are considered vital funding for many state programs including, but not limited to, the purchase and upkeep of habitat, wildlife research and many educational programs for the general public. In other words, the reason conservation flourishes is because of the sportsmen of america.
We hereby request that the ad be pulled from television. Furthermore, DaimlerChrysler should release a statement apologizing for the ad and acknowledging the positive role sportsmen play in conservation of wildlife.
15014 Signatures
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Robert Wallace
- Comments
- This ad has caused me to eliminate any consideration of buying a Daimler Chrysler vehicle
- City,State or Zip
- Pottsville, PA
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Jeffrey S. Pike
- Comments
- I will never buy another Jeep!!!
- City,State or Zip
- York, PA. 17402
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Michael Owen
- City,State or Zip
- Pennsylvania
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Keith Gardner
- Comments
- To Daimler/Chrysler:I own a Jeep Commanche and just bought a new Dodge truck, Did I make a mistake?
- City,State or Zip
- Westminster, Co. 80030
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Matt Fowler
- Comments
- I can assure you I, nor anyone in my family will purchase a Daimler Chrysler product.
- City,State or Zip
- Croydon,PA 19021
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James Pellegrino
- City,State or Zip
- Jacksonville, FL
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Donald Bennett
- Comments
- will never buy jeep
- City,State or Zip
- Monroe. Ia 5o170
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Christian Sherk
- City,State or Zip
- Ephrata, Pennsylvania
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Jeff Fields
- Comments
- just when i was thinking about buying a jeep you come out with this commercial. I guess i will stick with my GMC.
- City,State or Zip
- Broken Arrow,Oklahoma
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GERALD PALMER
- City,State or Zip
- SALTSBURG, PA. 15681
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Steven M. Preston
- Comments
- Sad to see a once great company go down this low.
- City,State or Zip
- Mercer, PA 16137
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Anthony Escobedo
- Comments
- Former Jeep Owner
- City,State or Zip
- Atlanta, GA
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Paul Bornemann
- Comments
- Shows very poor judgement.
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Richard Morgan
- City,State or Zip
- Bixby, OK
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Ron Rohrbaugh
- City,State or Zip
- 14889
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Bill Gorman
- Comments
- Was thinking about buying a Dakota. Thankyou, I'll stick with Ford.
- City,State or Zip
- Los Alamos, NM
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Mike Anderegg
- Comments
- Now looking at other manufactures for our new SUV
- City,State or Zip
- Colorado
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Paul Haigh
- City,State or Zip
- Westford, MA
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Keith Rideout
- Comments
- I currently own a '94 YJ. Would I buy a new one after seeing this ad? No, I don't think I would. I will be looking at a Ford or GM the next time around.
- City,State or Zip
- Victoria, BC
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Dave Schroder
- Comments
- I have a CJ-7, my wife a Grand Cherokee, and we are considering a Liberty for my daughter. My entire family hunts and fishes. I have a degree in Engineering and my wife has a degree in Medicine. We are very disappointed with your marketing approach portraying my family as idiots.
- City,State or Zip
- 286 Choctaw Rd. Lyons, CO. 80540
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Jeff Rogers
- Comments
- You in a heap a trouble now!
- City,State or Zip
- Gilbert, Arizona
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Matt Taylor
- Comments
- Guess I'm not ever going to buy a Jeep!
- City,State or Zip
- College Station, Tx
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Joe Steader
- Comments
- Your a bunch of "PETA"members, running the show
- City,State or Zip
- Braddock,PA., 15104
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Matt Burke
- Comments
- Wait until the Kerleys (the local Jeep dealership repleat with a showroom full of mounted African game) find out this.
- City,State or Zip
- Campbell, CA 95008
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Alan Anderson
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Michael Harris
- Comments
- My wife and I are in the market for an suv. looks like a Jeep will be off the list.
- City,State or Zip
- Horn Lake, ms 38637
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Jeff Heil
- City,State or Zip
- Medford, OR 97504
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Bill Berg
- Comments
- With an advertising campaign such as this, I am forced to remove Daimler/Chrysler from my list of prospective brands to purchase.
- City,State or Zip
- 53911
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steven estock
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Charlie Peguero
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Quin Feuerstein
- Comments
- I own two Ram trucks, I'll remember this ad when it comes time to trade.
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Ric Anderson
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Joshua Flournoy
- City,State or Zip
- Huntington, Texas
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Bill Colbert
- Comments
- Ads not fitting of of a product I wish to be associated with
- City,State or Zip
- Ontario Canada
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Pat Lefemine
- Comments
- Jeep, you guys really need to evaluate your Ad firm
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Mark S. Hogan
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jack harvey
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Mark Thomley
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Lawrence Taylor
- Comments
- It's not real smart to offend the population segment that buys your products.
- City,State or Zip
- 74008
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Danny Muzzey
- City,State or Zip
- Alabama
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Christine Appleberg
- Comments
- This is how you hope to increase your market share? By offending 40 million U.S. Sportsmen? Not smart.
- City,State or Zip
- Carpentersville, IL 60110
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LONNY R. ROBERTSON
- Comments
- WHAT A CHEAP SHOT TO THE SPORTSMAN
- City,State or Zip
- MCDONALD, PA 15057
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John MacPeak
- Comments
- A Dodge Dakota owner who was quite offended by the commercial
- City,State or Zip
- Garland, Tx 75041
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Brandon Johnson
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Dale lefever
- Comments
- Please pull this ad
- City,State or Zip
- Manheim, Pa. 17545
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Mike Conger
- City,State or Zip
- Bates City, MO
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Bob Simon
- Comments
- It is a shame that a company would have the nerve to insult their own customers with an ad such as this.
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Ron Shiflett
- City,State or Zip
- Knoxville, Tn
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michael mcghee
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Christopher Engstrom
- City,State or Zip
- Willowbrook, IL
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15014
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