HelpChangeTV

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For the U.S. Latino market, Nielsen Media Research uses a complicated, language based method that was developed several years ago in collaboration with Spanish language TV.

This method has been proven inaccurate by several third party researchers and is much criticized because it does not take into account the role of NATIVITY (U.S. born / Non U.S. born) plays in TV viewing, leading to the erroneous notion that most U.S. Latinos only watch Spanish language TV.

HOW DOES THIS IMPACT ME?

The Nielsen numbers just don't add up and the result is too few Latinos on English language TV. This under-representation leads to damaging stereotypes and an industry that caters almost exclusively to Spanish language TV and few shows featuring Latinos developed for mainstream TV.

Its very suspect that a multi-billion dollar research company can go into great detail about several things (including country of birth for immigrating Latinos such as Peru, Colombia, Mexico, etc.) but NOT NATIVITY (U.S. born or Non U.S. born).

NIELSEN MEDIA RESEARCH: CHANGE YOUR MEASUREMENT METHOD TO INCLUDE ACCOUNTING FOR U.S. BORN LATINO TV VIEWING FOR MORE ACCURATE AUDIENCE RATINGS AND LESS STEREOTYPES AND UNDER-REPRESENTATION ON TV!

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