No to "scaffolding wrap" advertising on The Main

  • Author:
    n/a
  • Send To:
    the Plateau Mont-Royal and Ville Maire borough administration and the city of Montreal
  • Sponsored By:
    Reclaim the Main
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(ENGLISH FOLLOWS)

Г:
Helen Fotopulos, mairesse de lвarrondissement du Plateau Mont-Royal
BenoГt LabontГ, maire de lвarrondissement de Ville Marie

cc: GГrald Tremblay, maire de MontrГal

On vous demande, dans vos capacitГs de maire de Ville Marie et mairesse du Plateau Mont-Royal et maire de MontrГal, de rГagir pour protГger la site historique du В Main В qui coupe Г travers vos arrondissements. Comme vous ГЄtes au courant, ce site est trГЁs important pour les MontrГalais. Гtant la premiГЁre rue qui est passГe au delГ des anciennes fortifications du vieux MontrГal, le Main est considГrГ comme une entrГe pour lвimmigration, un boulevard multiculturel, et un quartier artistique. Pour protГger ce site, le gouvernement fГdГral a nommГ le Main en 1996 comme une В site nationale historique В et a insistГ que des ГlГments parasites restent Г un minimal. (http://www.pc.gc.ca/culture/proj/main/intro_f.asp)

Beaucoup de rГsidents du quartier sont ГnervГs contre un infraction rГcente: un panneau dвaffichage gigantesque couvrant un Гchafaud situГ au coin Sud-est du Main et Sherbrooke. Ce panneau a apparu pour la premiГЁre fois au printemps.

Pour plusieurs, on dirait que lвГchafaudage Гtait mis en place pour rГnover et restaurer lвimage originale du bГtiment, surtout la couleur des briques (qui sont prГsentement en blanc). La toile qui recouvre lвГchafaudage suggГЁre comment le bГtiment apparaГtrait aprГЁs les rГnovations (sauf pour la publicitГ). Mais aucune rГnovation ne sвest produite auparavant, et peu soudain, une nouvelle publicitГ a apparu.

Pendant des mois, nous avons tolГrГ cette pollution visuelle, une insulte a notre site historique, et nous avons attendu avec patience la fin des travaux. Ceci ne sвest jamais produit. En effet, une partie du bГtiment sвest effondrГ. LвГchafaudage a ГtГ enlevГ pour une certaine durГe et le mur a ГtГ mis enclos. La publicitГ a rГapparue.

On vous demande comme Гlus publique, dвexaminer cette infraction sur la site et de nous informer si des rГnovations se passent comme prГvu et quand elles vont ГЄtre achevГes, ou bien si ce panneau dвaffichage est permanent comme plusieurs Г New York.

Nous aimerions voir aussi la crГation dвune politique qui respecte la nomination historique en empГЄchant des ГlГments parasites corporatifs sur le Main, comme ce panneau dвaffichage.

******
To:

Helen Fotopulos, Plateau Mont-Royal borough mayor
BenoГt LabontГ, Ville Marie borough mayor

cc: GГrald Tremblay, mayor of MontrГal

We ask you, as the borough mayors of Plateau Mont-Royal and Ville-Marie, we ask you to take action to protect вThe Mainв National Historic Site, which runs directly through your boroughs. As you are surely aware, The Main holds a special place in the hearts of all Montrealers. As the first street to stretch beyond the ancient fortifications of Old MontrГal, The Main is renowned as a gateway of immigration, a multi-cultural boulevard, and the spine of Canadaвs most artistic neighbourhoods. To protect this vibrant thoroughfare, in 1996 the federal government designated The Main a вnational historic siteв and to protect it insisted that вintrusive elements must be minimal". (http://www.pc.gc.ca/culture/proj/main/intro_e.asp)

We are upset at the latest violation of our historic site, a gigantic billboard covering scaffolding on the South-East corner of The Main and Sherbrooke. This corporate eyesore first appeared in the late spring.

To many observers it appeared as though the scaffolding was erected in order to renovate and restore the building's original appearance, especially the colour of the bricks (which are currently painted white). The cloth covering the scaffolding suggested what the building would look like after renovation (except for the giant вPERRY ELLISв ad). However, as the summer passed, no renovations took place, and soon a new billboard appeared, and then another one.

For months we have endured this mental environmental pollution, a flagrant insult to our historic site, and waited patiently for the work to be done. It never happened. Indeed, it appears that a portion of the building on The Main actually collapsed. The scaffold was removed for some time exposing the un-renovated building, and the collapsed wall was fenced in. The billboard has recently re-appeared.

We ask you, as borough mayors, to investigate this violation of the Historic Site and to let us know if actual renovations are indeed underway and when they will be completed, or if this is one of those вpermanentв Billboard-scaffolds currently polluting New York City.

We ask you to create a policy for our Historic Site that upholds the spirit of the historic designation by forbidding corporate вintrusive elementsв from the Main, such as this "scaffolding wrap" advertising.